THE CHANTELS
Recording years |
Main genre |
Music sample |
1957–1970 |
Early soul-pop |
Congratulations (1958) |
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Album
released: October 1958 |
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Tracks: 1) Maybe;
2) The Plea; 3) Come My Little Baby; 4) Congratulations;
5) Prayee; 6) He’s Gone; 7) I Love You So; 8) Every Night (I Pray); 9)
Whoever You Are; 10) How Could You Call It Off?; 11) Sure Of Love; 12) If You
Try. |
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REVIEW Studying the
history of any particular musical trend can be a tough and tedious affair if
you are not a devoted fan of the trend in question — and even if you are, it
can be pretty disappointing to trace it all the way back to its roots only to
see how pathetic these roots now sound compared to what they eventually
nurtured and influenced. From that point of view, it is a great relief to
discover that the debut (and, in fact, the only «proper») album released by
the Chantels, typically acknowledged to be the first classic girl group in
the history of girl groups, quite openly transcends «merely influential» and,
in fact, is every bit as listenable today as any randomly selected Motown
album from the next ten years. |
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The Chantels
were as indie as they come — a bunch of choir girls from the St. Anthony of
Padua school in the Bronx, who, because of the school’s Catholic creed,
happened to specialize more in classical and Latin hymns than in African-American
gospel at the time they were discovered by singer / producer Richie Barrett
of the Valentines and signed to the tiny record label of End Records, founded
by George Goldner (its main client at the time were the Flamingos, one of the
more famous doo-wop outfits of the 1950s). Naturally, they were not the only
girl group to coalesce around 1957 — the Shirelles, for instance, emerged in
New Jersey at exactly the same time — but they were different in that their
own star skyrocketed early in history, and just as early bounced back to make
way for others, leaving them as a one-hit flash-in-the-pan in the minds of
the general public, which is... somewhat unjust. Although the
group’s first single was a flop, already on ‘He’s Gone’ you can clearly
discern their trump card — the strong, ringing, expressive lead vocal of
Arlene Smith, who was both the group’s frontgirl in their classic period and their only songwriter for a while
(many of the early tunes are co-credited to her and Goldner). The song’s
melodic base is fairly generic doo-wop progression, but Smith’s singing
transcends the usual expectations from this mellow genre: loud, proud,
soulful to the core, while still following the melodic contours of lounge-pop
rather than blues-gospel. Even better, in my opinion, is its B-side, ‘The
Plea’, whose chorus trades in loudness for tenderness but still comes out as
playfully soulful — come to think about it, this is probably the earliest
song I know with a falsetto "baby, baby, baby, baby" refrain that
would have sounded perfectly modern even in the 1970s. Importantly,
though, Smith’s beautiful vocals do not exist in a vacuum. Despite not having
anything to do with Motown (which had not even been incorporated yet), or
Phil Spector (who was still a member of the Teddy Bears at the time), ‘The
Plea’ has a thick, rich, bombastic sound, with an echoey production style and
every musician and singer performing at the top of their abilities — an
extremely far cry from the usually cozy and quiet arrangements of doo-wop ensembles,
or even from the louder, but more ballroom-like standards of the Atlantic
R&B sound. Honestly, nothing
else from 1957 that I have ever heard sounded quite like this — but, of
course, a huge amount of stuff from later years would. And even if, technically,
there is no «wall-of-sound» production here, with their limited means they
achieve almost the same overwhelming effect as Phil Spector would soon learn
to generate by means of a much larger budget. It all comes
together on ‘Maybe’, the Chantels’ second and best-selling single, and still
probably the only song by them that a significant amount of people might find
familiar. The thunderous piano intro, the angelic harmonies of the girls, and
Arlene Smith’s grand opening "maybe, if I pray every night..." did
what ‘He’s Gone’ did not quite pull off — announce the arrival of a new kind
of music, the Teenage Gospel Pop of black America. The most repeated word in
the song is "maybe", and this is its rock-solid hook that separates
it from the other 11 songs on this album; but perhaps the more important
word, also repeated over and over throughout the verses, is "pray",
because the song is indeed emotionally formatted as a prayer. Thus, what Ray
Charles did for all the hot-blooded male youths in America, the Chantels did
for all of its young women, using all that mighty powerful religious energy
to charge up a simple pop song. And if you crank it up real loud all the way,
even now, in the 2020s, you will find out that battery still holds the charge
damn well. It is hardly
surprising, then, to see just how often those religious references crop up in
subsequent Chantels’ releases. One of the songs is called ‘Prayee’; another
is ‘Every Night (I Pray)’; and ‘Whoever You Are’ reminds us that "when
God made Adam and Eve, he also made a lover for you and a lover for me"
(a bit of chronological confusion here, but whatever). The problem, however,
is that Arlene is really at her best when singing songs of desperation and
heartbreak rather than praise-the-Lord-for-sending-me-this-boy kind of stuff
— and yet Barrett and Goldner did not want the group to cultivate a focused
morose image. Thus, songs such as ‘Sure Of Love’, despite technically being
just as powerful as ‘The Plea’ and ‘Maybe’, come across as more shallow and stiff
in comparison. There is at
least one more mini-masterpiece here which deserves just as much praise as
‘Maybe’: ‘Congratulations’, written by the little-known duo of Bernice
Andrews and Joe Dasher and relegated to the B-side of ‘Prayee’. Driven by an
unusually thick and loud bass guitar riff rather than the more typical sax
and piano, it is the kind of song that could have become a hit for Sam Cooke
— with its near-tearful dramatic soulful verses, surprisingly clashing with
the bitterly ironic tone of the bridge section — but instead, sank to the
bottom with the Chantels, quite unjustly so. (It should have at least been
the A-side, being far more musically interesting than the formulaic doo-wop
of ‘Prayee’). Still, whenever
Arlene takes the helm, the result is always listenable at the least, which is
why, ultimately, the only truly bad (or, at least, totally dismissable) song
here is ‘Come My Little Baby’, a cutesy novelty tune sung by all the girls
collectively in the form of a merry go-round. Ironically, it was the B-side
of ‘Maybe’ — even though the two songs could not have sounded more dissimilar
to each other — and it probably meant that Barrett and Goldner were trying
out different models for their protegés; happily, the success of
‘Maybe’ at least guaranteed that they would lock them for good into their best model and forget all about the
cringy ones. In all honesty,
‘Come My Little Baby’ is also the only song whose attitude agrees full well
with the cheesy photo on the album sleeve, which had the girls «elegantly»
dressed up as Southern belles — despite all of them being from the Bronx
(unless, of course, those were the traditional school uniforms at St. Anthony
of Padua, which I somehow doubt). Even that
cover was, however, later deemed to be inappropriate, and less than one year
after the original LP, End Records reissued the album, simply titling it The Chantels and putting two white
kids hanging around a jukebox — which should probably be chalked up to
general racism of the listening public rather than specific racism of the
label owner, looking more like a trick on Goldner and Barrett’s part to fool
white audiences into assuming that the Chantels shared their skin color (as
we can see, it did not really work; in any case, pretty soon the people at
Motown would begin to come up with far more subtle, if just as morally
ambiguous, strategies to endear their black artists to conservative white
audiences). Anyway, it is
not entirely clear to me why the band’s post-‘Maybe’ career slid down the
nose of public attention so quickly. Either they were perceived as too
old-fashioned, with the shadows of doo-wop closing in too tightly on their
output, or as too «churchy» for their own good, with the near-constant
anthemic sound being too heavy for pop-attracted audiences — or, likeliest of
all, they simply did not have the right management to steer them in the
correct direction. On the other hand, in retrospect it is precisely this
combination that gives the Chantels their own unmistakable niche in the long
queue of girl groups to follow: I may not be in awe over the majority of the
individual songs on here, but the collective sound so distinctly has one foot
in the past and one in the future that you will never confuse it with either
the past or the future. |