GARY U.S. BONDS
Recording years |
Main genre |
Music sample |
1960–2010 |
Classic R&B |
New
Orleans (1960) |
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Album
released: 1961 |
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Tracks: 1) Quarter
To Three; 2) A Trip To The Moon; 3)
Cecilia; 4) That’s All Right; 5) I Know Why Dreamers Cry; 6) Minnie The
Moocher; 7) New Orleans; 8) One Million Tears;
9) Not Me; 10) Please Forgive Me; 11) School Is Out;
12) Don’t Go To Strangers. |
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REVIEW Some truth, believe
it or not, is actually stranger than fiction, but for some reason you need to
dig for it — you’d think it should be common knowledge, but instead we get a
dozen lying shitposts on Facebook for each amazing gem of real historic
trivia like the apparent fact that
Tommy Facenda, a former backup singer for Gene Vincent’s Blue Caps around
1957, recorded a song called ʽHigh School
U.S.A.’ (musically quite similar to Danny & The Juniors’ ʽAt The Hop’, which everybody knows from Sha Na Na’s
performance at Woodstock) for Frank Guida’s newly-formed Legrand Records in
Norfolk, Virginia... then recorded it twenty-eight
more times for Atlantic Records, substituting local high school names for
just about every state in the country. Yes, this truly and verily happened in
1959 and you can still hear some of these different versions on YouTube,
though, apparently, some have become major collectors’ items. (I have it from
a reliable source that if you collect all 28, you get +10 Reputation, +25
Endurance, and +50 Resistance To Spotify Ads). For all the wonders and
confusions of more modern times, this one achievement could probably only
happen once in a lifetime, and 1959 was a very good year for it. |
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Tommy Facenda
never recorded for Legrand Records again, though, which left Frank Guida with
a big gaping hole right in the center of Norfolk, Virginia. He tried to patch
it up with a bunch of local musicians he’d picked up from the local Bishop
Grace House of Prayer, calling them «Daddy "G" And The Church
Street Five» — «Daddy "G"» being the moniker of the instrumental
band’s leader, sax player Gene Barge — and for their first single, came up
with a fun, rowdy groove that they simplistically called ʽA
Night With Daddy G’ and stretched across both sides of the record. It
might not have looked like much, but in reality it was a rather different
type of sound for its time: a fast-paced, bombastic gospel rhythm with quite
a maniacally blaring sax on top — like what Little Richard should have really sounded like upon (nominally)
leaving rock and roll for the Lord’s service. Yet it didn’t really work all
that well without a lead singer to headline the show. The singer in question turned up a little bit later (I’m not sure about
the chronology, since solid data on these events are hard to come by). His
name was Gary Levone Anderson, he was 21 years old, he was quite dashing, he
also sang in church with his own vocal band called The Turks, and although he
probably did not have the most distinctive singing voice in the whole wide
world, Guida decided that he would be just fine for his purposes. In yet
another stranger-than-fiction twist, he also decided that «Gary Anderson»
would probably sound way too academic for the average consumer, so he
proposed that the singer call himself «U.S. Bonds» instead — «in hopes that it would be confused with a
public service announcement advertising the sale of government bonds and
thereby garner more DJ attention», as per Wikipedia’s summary. This is
such obvious genius that we can only wonder why nobody bothered to pick up
the practice — I’d definitely suggest The Cuban Missile Crisis Boys instead
of The Beach Boys, for one thing. But weird naming decisions aside, the first song Mr. U.S. Bonds did
record together with The Church Street Five was ʽNew Orleans’, and while some of us might struggle to remember the actual
name of the artist, most of us are probably familiar with the way it goes —
"c’mon everybody, take a trip with
me / down the Mississippi down to
New Orleans..." It’s a fairly standard type of New Orleanian melody
(ʽBony Moronie’, etc.) and also with more than a passing resemblance to The
Olympics’ ʽHully Gully’, whose 1959 success had only just
rocked the nation, but, as it often happens, the emphasis is not on the
originality of the chords but on the freshness of the sound. And the sound
was... pretty damn odd. At its core, it certainly had that merry old New
Orleans vibe, but the singer and the sax player did everything in their power
to emphasize and amplify it, letting their hair down in more brutal and
hysterical ways than the comparatively more reserved gentlemen of pure New
Orleanian breed ever did down on Basin Street — creating what has
occasionally been called the «Norfolk Sound», though Gary arguably remains
the only representative of that sound whose name can still ring a bell to
anyone. Perhaps the most striking feature of Guida’s production was its
probably-intentional awfulness: the entire sound feels squashed and canned,
with Gene Barge’s sax solos being the only element that has its own voice —
even the lead singer is singing out of the same can as the rhythm section and
backing vocals. There is no way that this quality could be ascribed to cheap
studio equipment and nothing else; Guida must have felt that the messiness
was the proper shortcut to excitement, and ended up with a punk-like artistic
statement on his hands, a particularly relevant one in the age of rapid
improvement for recording studio technology and increased demand for clean,
sharp stereophonic sound. Of course, this is a comparative retrospective
assessment — back in 1960, serious art critics would not bother coming up
with complex aesthetic evaluations of teen-oriented R&B dance numbers. The production standards did go up a bit on the sequel record to ‘New
Orleans’, but for all its technical improvements (for one thing, Gary’s
powerful belting voice is finally distinguished on the verses), musically
‘Not Me’ was a rather banal note-for-note rewrite of its predecessor,
following the usual formula of «let’s re-record our hit record even if we
know for sure that it will sell much less because a penny is worse than a
dollar but still better than no penny». Maybe ‘Not Me’, which finds Gary getting
into all sorts of situations that he refuses to solve with violence (very New
Orleanian of him), did sell for a penny, but it did not chart at all — so it
was time to think of something different. Or maybe not too different.
‘Quarter To Three’, after all, was nothing more than a re-recording of The
Church Street Five’s ‘A Night With Daddy G’, on top of which Guida and the
guys threw some rabble-rousin’ lyrics, then doused it all in some of the
world’s worst production values to date. Poorly synced vocal tracks, drenched
in reverb to mask the occasionally off-key singing; «fake» crowd noises
scattered all over the recording; wild muffled sax soloing that ultimately
fades out in mid-swing before your ears have enough time to get used to the
chaos — all of this makes ‘Quarter To Three’ into maybe the least likely
candidate for mid-1961 to reach any respectable chart position. But it went
all the way to #1 on the US pop charts — and even made it big in the UK,
where its number #7 status prompted Jack Good to write an entire column in Disc about the song, ironically
concluding that "this record could never have been made in Britain"
(because any sound engineer at Abbey Road would probably have fainted on the
spot upon hearing it). With the superimposition of a powerful (if fuzzy and muddy) singing voice
on the musical vibe forged by The Church Street Five, we essentially witness
the birth — or, at least, conception — of The E Street Band, a fact not at
all hushed over by the Boss himself who used to regularly close his
mid-Seventies concerts with a prolonged version of the
song. This big, burly, ecstatic vibe, democratically spread across most
of the people in the band, merging gospel with rock’n’roll and vaudeville,
took the world by surprise and opened the gateway to new ways of
self-expression, particularly for a
lot of black performers who might, up until that moment, have still felt
constrained by the musical restrictions imposed on them by the popular music
business. There is no doubt in my mind, for instance, that the success of ‘Quarter
To Three’ influenced Sam Cooke into writing ‘Twistin’ The Night Away’, a song
with obvious melodic and atmospheric similarities even if its own production
values are, unsurprisingly, much more demanding than Frank Guida’s. To consolidate their success, Frank, Gary, and Gene Barge quickly
followed ‘Quarter To Three’ with ‘School Is Out’ — yes, more than a decade
prior to Alice Cooper’s classic of nearly the same name, but a far more
destructive spirit — and the funny thing is that, although the song featured
a slightly clearer and more comprehensible sound, its top position on the charts
stalled at four slots lower than ‘Quarter To Three’. It is as if the
record-buying public craved that
sloppy, chaotic vibe, although it might also have to do with the fact that ‘Quarter
To Three’ appealed to everybody while ‘School Is Out’ with its very title
appealed only to a certain subclass of teenagers. Even so, the song is almost
as fun as ‘Quarter To Three’ — I only wish that Gene Barge’s sax solos weren’t
buried so deep in the mix, because they are more symbolic of the tune’s
spirit of reckless self-liberation than anything else. In a rather ironic twist, ‘School Is Out’ was quickly followed by its
equally happy and rambunctious counterpart ‘School Is In’ — perhaps Guida and
the boys got alarmed that their latest success would be interpreted as being
anti-educational, so they tried to straighten things out by writing something
positive about the school experience instead. You gotta give them their dues,
though: ‘School Is In’ is not so much a celebration of the rigid educational
system as it is a protest against family values — "I worked and slaved the summer through / Doing the things my mother
told me to do / I washed the dishes and scrubbed the floor / And taught the
baby how to count to four / I made the beds and cut the grass / I’m glad that
school is in at last". Could a stronger point in favor of spending one’s day in the
stuffy classroom actually have been expressed in the context of a simple pop
song? I doubt it. Anyway, the new lyrics make this one of the more
interesting specimens of «hit rewrites» from the early days of the pop
industry. And the friendly, humorous New Orleanian vibe provides an excellent
variation on the «down-with-school» trope, previously popularized mostly by
the likes of Chuck Berry — in a sharper, more belligerent Chicago blues kind
of way. With three Top 10 singles tucked in his belt over less than a year’s time
— a level of success which few artists could boast in 1960–1961, and which Gary
would never be able to repeat in the future — it was also time for a proper LP
to hit the market. Dance ’Til Quarter To
Three With U.S. Bonds diligently included all three hits, as well as the
non-charting ‘Not Me’ and two of the B-sides (‘Please Forgive Me’, credited
to Gary himself, was a Fats Domino-style waltzing ballad where Gary got to
showcase the crooning properties of his voice; ‘One Million Tears’, credited
to Guida, was more of a sentimental Latin dance number, well in line with the
tendencies of R&B development in 1961 but hardly a fitting proposition
for this kind of band). But, as usual, filling the rest of the LP space with
quality material was a tough task. One more fine example of the «Norfolk Sound» is ‘A Trip To The Moon’, a
little less party-like in atmosphere than ‘Quarter To Three’ but adding a cool
space-themed lyrical twist to Bonds’ exuberant vibe. This one, too, soaks his
vocals in plenty of reverb, but now it’s totally justified because it does
give the vocal melody an «out-in-space» quality (unfortunately, at the expense
of muffling Gene Barge’s saxophone parts even further). Anderson and Barge
also take credit for ‘That’s All Right’, a massive lush-pop number that
brings on associations with both Phil Spector and early Sixties’ girl groups,
on one hand, and the classic sound of the Dave Clark Five, on the other (Gary’s
"that’s alright, that’s alright,
anyway you do it, that’s alright with me" is such a dead ringer for
the DC5’s "it’s alright, it’s
alright, any way you want it that’s the way it will be" that it’s a
wonder Gary and Gene never sued the band for copyright infringement). Things get less exciting or interesting on tracks copped from other
writers — including such strange ideas as covering Cab Calloway’s ‘Minnie The
Moocher’ or the Orioles’ ‘Don’t Go To Strangers’. The main problem is that,
although it is pleasing to see Gary and his band not locking themselves
inside one particular formula, the actual «Norfolk sound», with its awful
production values and lo-fi messiness, really only works well within that
formula. ‘Quarter To Three’ and ‘New Orleans’ want you to get sloppy and messy to reach ecstatic enlightenment;
old school doo-wop ballads, however, do not benefit from being messy, and end
up as inferior and unrewarding covers. The resulting rule is simple: brazen,
in-yer-face Gary U.S. Bonds is flat-out cool — subtle, sentimental, or
mysteriously enigmatic Gary U.S. Bonds is a tax on the ears. The singles are absolutely essential, though: the trilogy of ‘New Orleans’,
‘Quarter To Three’, and ‘School Is Out’ is a masterclass in dirty, sweaty, ass-kicking
bombast whose influence may run much deeper than I have already suggested. If
you have sufficient tolerance for lo-fi, there is simply no excuse for not
familiarizing yourself with those classics. |